“I Am Dad” Campaign

Creative Direction, UI Design, Graphic Design

An idea to give dads a daily affirmation bathroom mirror cling turned into the “I Am Dad” campaign. I designed the visual identity, window cling, website, order page, and most digital marketing material. This is one of many projects we’ve used to gather tens of thousands of new names. On this particular campaign, we were fortunate enough to get an endorsement and video interview from Kirk Cousins.