Praise.com was set for a brand identity update and redesign in 2017. I worked with producers’ to design an updated look and feel for the digital brand that would meet their marketing goals. It was deployed on their website, apps and social platforms. I created a general style guide, skinned their site template (as well as making some UI improvements), created initial launch and social graphics, and updated various other items such as app icons icons.
Praise.com currently has roughly 488k Facebook followers, 100k monthly site visits, and over 15k app downloads.